John Soriano
E-mail: jsoriano@uoregon.edu
Education
University of Oregon
Graduated March 2010
Bachelor of Science, journalism (public relations major),
communication studies and psychology minor
Public Relations Experience
Fleishman-Hillard Public Relations Intern
Los Angeles, Calif. (March 2010 to May 2010)
- Pitched news stories to print and broadcast media outlets securing local and national coverage.
- Produce PR tactics such as news releases, media alerts, briefing documents, and pitch e-mails.
- Assisted in new business projects by conducting background research, developing seasonal and editorial calendar pitch grids, and participating in brainstorms on tactical approach.
- Compiled custom media lists to target appropriate press contacts.
Break As We Fall Public Relations Intern
Eugene, Ore. (October 2009 to February 2010)
- Produce PR tactics such as social media releases, news releases and media kits to promote the band.
- Assess and update band’s Facebook fan page, MySpace page, Twitter account, and Web site.
- Pitched events and secured coverage in newspaper and online event calendars.
American Cancer Society Media Intern
Eugene, Ore. (January 2009 to June 2009)
- Evaluated and updated the MySpace page for the Eugene/Springfield affiliate.
- Produced a Facebook fan page for the Eugene/Springfield affiliate.
- Pitched event to the media and secured news coverage in a newspaper, on the radio and on a local campus television show.
- Built relationship with radio station KBVR FM, which resulted in a bi-monthly segment on the radio show to promote local cancer survivors and Relay for Life.
- Produced and distributed coffee sleeve stickers to local coffee shops to promote Relay for Life.
Lane Arts Council Public Relations Intern
Eugene, Ore. (June 2008 to January 2009)
- Secured financial and in-kind donations for Watershed event.
- Built relationships with local artists and art venues through reviews and promotions.
- Raised community awareness for First Friday Artwalks held every first Friday of the month.
- Served as a liaison between organization and various stakeholders.
- Developed online surveys and analyzed results of artists’ residencies and school assemblies.
Active Member of the University of Oregon PRSSA Chapter
Eugene, Ore. (September 2008 to Present)
- Socialize and develop networks within the public relations community.
Work Experience
Aéropostale Sales Associate at Valley River Center
Eugene, Ore. (October 2007 to Present)
- Developed a partnership between Aéropostale and Buffalo Exchange nationwide to increase Teens for Jeans donations and support.
- Interact with customers and assist customers in the purchase of apparel.
- Teach associates the fundamentals of cashiering as the cash wrap specialist.
- Work late nights on floor sets and Black Friday (day after Thanksgiving).
Red Robin Server
Tanasbourne, Ore. (May 2007 to September 2007)
- Serve food to guests and interact with a variety of guests in a fast-paced environment.
Round Table Pizza Supervisor
Hillsboro, Ore. (March 2005 to December 2006)
- Handle customer complaints by evaluating the situation and communicating properly.
- Ensure that the restaurant runs smoothly when the manager is not present.
- Open the store in the morning and close the store at night.
The BIG Help Project Volunteer
Hillsboro, Ore. (2005 to 2006)
- Managed student and faculty involvement in community service.
- Served food to the homeless through Portland Rescue Mission.
- Volunteered and participated in Red Cross blood drives.
- Performed road clean up and park clean ups within the community.
Skills and Interests
Adobe InDesign Program, Adobe Photoshop and iMovie Maker
- Create magazine layouts, advertisements and fliers for events.
- Enhance photos and develop framework for magazine photos through the use of Photoshop.
Skilled in Microsoft Word, Excel and PowerPoint
Knowledge of Social Media Functions
- Developed various Facebook pages, MySpace pages, Friendster pages, and Twitter accounts.
Sports (Swimming and Water Polo)
- Member of the University of Oregon’s Club Swim Team (September 2006 to June 2008)
