Would You Accept Tiger Woods Apology?

December 24, 2009

Superstar golfer Tiger Woods posted an apology to his Web site apologizing for his actions to those who were affected. Woods wrote:


I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors…

His car accident leading to the accusations of his alleged affairs have raised awareness among the media, generating access to readers about his personal life. Woods has been linked to multiple mistresses that  he had met while away from home. Steamy text messages between Woods and mistress Jaimee Grubbs have been made available to the public.

It is apparent that Tiger Woods made a mistake, but the question lies in the effectiveness of his apology. How effective was Tiger Woods apology? Was it genuine and did he take responsibility for his actions?  Did he make a commitment to change?

In evaluating the effectiveness of his apology according to Tom O Leary’s five steps to an effective apology,  Woods did take responsibility for his actions and he did not try to justify his actions. He acknowledged the fact that he made a mistake and what he did was wrong. He did make a commitment to change and was aware of how he phrased his apology. Woods closed his apology by stating:

I will strive to be a better person and the husband and father that my family deserves. For all of those who have supported me over the years, I offer my profound apology.

At this time it is difficult to determine if Woods will commit to his apology; however, it is clear that he has taken the necessary actions to apologize to his fans and most importantly to his family.

In “Effective Apology: Mending Fences, Building Bridges, and Restoring Trust,” author John Kador wrote:

An apology informed is good; an apology performed is better.

Woods’ apology on his Web site was needed; however, it would have been more affective if his apology, according to Kador, was performed. If Woods took action and showed his fans and his family how sincerely sorry he was, more individuals would feel sympathy. Some ways to take action is to allow fans to comment on the situation and to address those comments. I assure you that there are fans out there supporting him every step of the way. Woods could use social networking tools to interact with fans. MySpace, Facebook  and Twitter are great tools for two-way communication.

There is no telling what will happen in the near future for Woods; however, eager fans and readers can only hope that he commits to his apology and shows everyone that he can change.

Tiger Woods’ situation shows that even a man who may be a powerful role model and perceived as the ideal athlete who carries himself very well, can still make mistakes.

What do you think? Did Woods apologize appropriately? Could he have done something different and performed his apology, rather than informed every one of his apology?


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