John Soriano


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University of Oregon

Graduated March 2010

Bachelor of Science, journalism (public relations major),
communication studies and psychology minor

Public Relations Experience

Fleishman-Hillard Public Relations Intern

Los Angeles, Calif. (March 2010 to May 2010)

  • Pitched news stories to print and broadcast media outlets securing local and national coverage.
  • Produce PR tactics such as news releases, media alerts, briefing documents, and pitch e-mails.
  • Assisted in new business projects by conducting background research, developing seasonal and editorial calendar pitch grids, and participating in brainstorms on tactical approach.
  • Compiled custom media lists to target appropriate press contacts.

Break As We Fall Public Relations Intern

Eugene, Ore. (October 2009 to February 2010)

  • Produce PR tactics such as social media releases, news releases and media kits to promote the band.
  • Assess and update band’s Facebook fan page, MySpace page, Twitter account, and Web site.
  • Pitched events and secured coverage in newspaper and online event calendars.

American Cancer Society Media Intern

Eugene, Ore. (January 2009 to June 2009)

  • Evaluated and updated the MySpace page for the Eugene/Springfield affiliate.
  • Produced a Facebook fan page for the Eugene/Springfield affiliate.
  • Pitched event to the media and secured news coverage in a newspaper, on the radio and on a local campus television show.
  • Built relationship with radio station KBVR FM, which resulted in a bi-monthly segment on the radio show to promote local cancer survivors and Relay for Life.
  • Produced and distributed coffee sleeve stickers to local coffee shops to promote Relay for Life.

Lane Arts Council Public Relations Intern

Eugene, Ore. (June 2008 to January 2009)

  • Secured financial and in-kind donations for Watershed event.
  • Built relationships with local artists and art venues through reviews and promotions.
  • Raised community awareness for First Friday Artwalks held every first Friday of the month.
  • Served as a liaison between organization and various stakeholders.
  • Developed online surveys and analyzed results of artists’ residencies and school assemblies.

Active Member of the University of Oregon PRSSA Chapter

Eugene, Ore. (September 2008 to Present)

  • Socialize and develop networks within the public relations community.

Work Experience

Aéropostale Sales Associate at Valley River Center

Eugene, Ore. (October 2007 to Present)

  • Developed a partnership between Aéropostale and Buffalo Exchange nationwide to increase Teens for Jeans donations and support.
  • Interact with customers and assist customers in the purchase of apparel.
  • Teach associates the fundamentals of cashiering as the cash wrap specialist.
  • Work late nights on floor sets and Black Friday (day after Thanksgiving).

Red Robin Server

Tanasbourne, Ore. (May 2007 to September 2007)

  • Serve food to guests and interact with a variety of guests in a fast-paced environment.

Round Table Pizza Supervisor

Hillsboro, Ore. (March 2005 to December 2006)

  • Handle customer complaints by evaluating the situation and communicating properly.
  • Ensure that the restaurant runs smoothly when the manager is not present.
  • Open the store in the morning and close the store at night.

The BIG Help Project Volunteer

Hillsboro, Ore. (2005 to 2006)

  • Managed student and faculty involvement in community service.
  • Served food to the homeless through Portland Rescue Mission.
  • Volunteered and participated in Red Cross blood drives.
  • Performed road clean up and park clean ups within the community.

Skills and Interests

Adobe InDesign Program, Adobe Photoshop and iMovie Maker

  • Create magazine layouts, advertisements and fliers for events.
  • Enhance photos and develop framework for magazine photos through the use of Photoshop.

Skilled in Microsoft Word, Excel and PowerPoint

Knowledge of Social Media Functions

  • Developed various Facebook pages, MySpace pages, Friendster pages, and Twitter accounts.

Sports (Swimming and Water Polo)

  • Member of the University of Oregon’s Club Swim Team (September 2006 to June 2008)


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